You might begin your “Scent Journey” with a simple thought. “I want to smell nice” or “I want it to invigorate my senses”. This is a good place to start, but today’s fragrance market is saturated with all kinds of options that can make it a daunting task to even know where to begin in choosing a perfume that suits you. As a professional perfumer, Sherri Sebastian, the founder of Provision Scents, knows the struggle on the consumer's side - but she also knows the industry inside and out and can say what is worth looking for - and what isn’t. Here are some tried and true methods to learn how to begin your scent journey and find your individual...
The term “clean beauty” is a fairly recent marketing term that’s been making waves in the beauty community, but the concept is not so new. It’s a term which further expands upon the “natural” and “organic” trend that has overtaken beauty aisles all over the world. But what is clean beauty? Is there even a clear cut definition? And who came up with it? Let’s start from the beginning: What is Clean Beauty? Clean beauty at its core is the formulation of cosmetics and skincare products without harmful ingredients. It’s not organic - organic implies that everything that is listed on the product label is a naturally occurring substance and has been created using environmentally ethical means. Organic is its...
